I am a big believer that sometimes the little things we do can make a big difference when it comes to buying and selling a home. If you find the perfect home for you, sometimes writing a personal letter to the seller can mean the difference between whether or not you get your dream house. In a competitive sales market, you need to have a special, unique way to beat out the 10 other people that want your home. Writing a letter, explaining what the home means to you is a great way to put yourself at the head of the pack.
I’ve been asked by several buyers if writing letters to a seller actually works and I have to tell you, that I’ve seen it work plenty of times. It doesn’t always work, but in a lot of cases, it can make the difference that really sets your family apart from the rest.
With that in mind, here are a few things to consider if you’re thinking about writing a letter to a seller.
What do you know about the seller?
You might know that you’re in love with your possible new home, but what do you know about the person that owns it? Understanding who is selling the home and their personal situation can help you in crafting a letter or making the decision not to send a letter, at all.
A great way to find out about the people selling the home is to have your agent ask the listing agent. If I’m your agent, this is something I do for you when I think we might encounter multiple buyer situations. This information will help you know how to connect with the sellers when writing your letter. Of course, if you still need to find a connection with the sellers, you could always go Google sleuthing to see what you can find out about them. Chances are, you won’t have to go this far, but it’s an option that some have used in the past to find that connection that inspires their letter.
Write a Letter when Buying from a Family Homeowner
Real estate can be incredibly emotional. You make memories in the home where you live. If you’re attempting to buy a home from a family that has lived in the home for a significant amount of time, maybe even raised their children in that home, they will have plenty of emotions and memories in the home and selling it will be about more than getting the highest price. This is when a letter is going to come in handy. These types of sellers are going to want their home to go to someone that is going to appreciate it as much as they have over the years.
This type of seller is going to want to know what type of person the buyer is because they are going to want a buyer that loves their home as much as they do. In your letter, explain who you are and what you love about their home. You can go a step further by telling them what you think your life would be like in their home, and how you will continue to make important memories like the ones they surely made there.
Don’t bother writing to Investors
In the off-chance you’re trying to buy a home that was a former rental property, foreclosure or has a seller that used the home for investment purposes or is simply flipping it, a letter USUALLY will not work. These investment sellers are interested in the money that the home can provide and not in a specific emotional connection to the home. In this case, the best thing you can do is give the seller a competitive price with your terms, as soon as you know what you’re willing to pay.
Connecting with the seller will make your letter shine
You have a chance to find out about your seller when you’re looking at their home. If you notice their art, trophies, books, photos, or even their diplomas on the wall, these are all things you are learning about them. Did you go to the same college? Play the same sports? Are your children in the same activities they were in? These are all things that will help you connect with them. This allows the homeowner to see you as someone special and receiving your letter and understanding who you are will become important to them.
In a competitive market, it is sometimes important for the buyer to sell themselves to the seller. Understanding who the seller is allows you to do a better job selling yourself.
You have no idea how much of a difference one letter can make to the right seller in a competitive real estate market.
If you have any questions about crafting the right letter to a seller or anything at all about the home buying process, feel free to Drop me a line. I’m always here to help with all of your most important real estate needs!